Audi and Venebles Bell asked the students of the Brandcenter to create a campaign to engage with millenials. At the completion of the project 13 teams pitched their ideas to a panel of judges representing the client and agency. Our team was one of two selected as winners.
We travelled to northern Virginia to pitch our campaign to the CMO of Audi North America and Audi is currently implementing some of our suggestions.
Below is a case study summary of the project from inception to completion.

Audi Case Study from Ryan Gallagher on Vimeo.

AD: Kat Ford & Joyce Kuan
CW: Oliver Adriance & Mike Nichols
CT: Alex Ridore
CS: Ryan Gallagher & Gloria Omaswa