Tasked with revitalizing an ailing brand, our team decided to tackle Playboy despite the risk that it may be seen by potential employers as juvenile. The complex problems and brand identity issues that Playboy is facing were too interesting to ignore.

We focused on out of home executions based on the strategy that Playboy gives you the keys to make the world your mansion.

Playboy Case Study from Ian Johnson on Vimeo.

AD: Kat Ford & Julia Veinberg
CW: Nate Totten
CT: Drew Dayberry
CBM: Meg Ingraham
CS: Ian Johnson